Brand Equity
The mark in the Reynolds logo has a lot of what is known as “brand equity,” meaning that it is recognizable. In our refreshed logos, we’ve maintained the well-known “JSR” mark, but put the Reynolds name front and center.
There are several variations of the Reynolds logo or word mark. The "JSR" mark should be used with the logo at all times.
Co-branding a Reynolds academic program or school
Reynolds schools, centers, and programs will not have separate logos or identities. Contact the Office of Marketing for help creating a "co-brand" or "sub-brand" that combines your school or program with the current Reynolds logo. >>see example.
