It’s a new day at Reynolds Community College.

2021 marked the launch of our new strategic marketing campaign, “It’s a new day at Reynolds Community College.” This direction speaks to the diverse and inclusive future we’re building in order to better serve the unique needs of all students, faculty, and staff. Our campaign coincided with some of the darkest days of COVID-19 and our nation’s long overdue racial reckoning. By manifold measures, it was a new day for Richmond, and the new course we’re charting reflects these changing realities.

There’s Work To Be Done

To accomplish our goals, we will constantly invest in our own people, attract the best talent, and create a culture of belonging and respect that empowers learning and unlocks social and economic mobility for the region. It’s a new day at Reynolds, because we’re all on the same team—and the future of this team belongs to, and depends on, everyone.

Our Commitment to Equity

Our present and future plans are aligned with Opportunity 2027, the new strategic proposal of the Virginia Community College System and its goal for Virginia Community Colleges to “achieve equity in access, learning outcomes, and success for students from every race, ethnicity, gender, and socioeconomic group.”

This is our mandate at its most fundamental level: to significantly close equity gaps in educational outcomes and increase the number of students who complete a high-quality degree or credential. What do we mean by high quality? Employers must see we are producing graduates they want to hire. Universities must be confident our courses are aligned with their curriculum and contain the content that prepares our students to be successful. Students will have their credits accepted toward junior status and graduates will find employment and rewarding careers.

The lessons of 2020 demand that institutions be more agile, and led to the creation of a three-year strategic direction—Reynolds: It’s a New Day. This provides a framework for Reynolds to advance equitable outcomes for students and our community, and gives us the flexibility to pivot to achieve them.

Moving Forward

Our responsibility as stewards of public resources requires a thoughtful adjustment in how we prioritize and allocate funding. As investment in “It’s a New Day at Reynolds” ramps up, some programs and services will scale up, while others wind down. Above all, we will remain relentlessly dedicated to our mission to deliver an outstanding education with pathways to baccalaureate degrees and high-demand careers.

Campaign Do’s & Don’ts

“It’s a New Day” is a standalone marketing campaign that enables us to better define the hard work that lies ahead and determine how we’ll measure its success. It’s not a phrase we throw around lightly or for self-serving purposes, but an intentional line in the sand that keeps us focused on our present and future objectives.

As such, “It’s a New Day” should be used only when discussing our strategic direction. It is not intended to serve as a tagline replacement.

Use of Graphics

“It’s a New Day” imagery should be used only when discussing strategic direction. The “Faces of Reynolds” graphics should not be used any smaller than 3” wide. For smaller applications, an all Reynolds Red version is preferred.

Reynolds Poster Reynolds New Day white Reynolds Poster